Marketing Consultant

(March 2004 to Present)

Provide consultation and work for small businesses (5 employees or less) in Chapel Hill, Durham and Hillsborough, North Carolina in multiple areas of marketing including:

Media Coverage
Advertising
Promotional Events
Strategic Partnerships
Public Relations
Customer Relations
Cause Marketing
Internet

Marketing Manager

(September 2003 to March 2004) Chapel Hill Wine Company, Chapel Hill, NC

Managed all marketing and promotion. Planned, implemented and tracked advertising, oversaw media and public relations, identified and facilitated key community marketing partnerships and relationships, coordinated community giving opportunities, and planned special events and tastings. Assisted with in-store sales as needed.

Internet Communications Manager

(July 1999 to May 2003) Durham Convention & Visitors Bureau, Durham, NC

Managed web site and all Internet marketing. Responsibilities included designing, maintaining and managing the 700+ page Durham Convention & Visitors Bureau web site, researching, planning and implementing all Internet marketing including banner advertising, email marketing, search engine optimization, and other online promotions, speaking on and demonstrating web site technologies at professional development conferences, and researching and implementing online technologies such as e-newsletter, online chat and email marketing applications.

Communications Project Consultant

(March 1999 to July 1999) Durham Convention & Visitors Bureau, Durham, NC

Consulted and assisted in troubleshooting stalled communications projects including production of a new detailed Street Map designed from Geographic Information Systems data, managing web site design and maintenance, completing and implementing a 10-year anniversary campaign that included media coverage, an open house and promotional items, providing leadership for the Communications Division and assisting with advertising and overall communications budget planning.

Director of Communications and Marketing

(September 1997 to March 1999) Maple View Farm Milk Company, Hillsborough, NC

Oversaw and performed various marketing and communications functions including in-store tastings and information distribution, promotion and sales of products at special events such as the North Carolina State Fair and annual three-county farm tour, generating press coverage, improving store relations by performing daily store visits to talk with store representatives and check the product on the shelves, conducting educational tours and tastings on the farm for school, church, youth and senior groups.

Communications Specialist

(July 1996 to August 1997) Chapel Hill/Orange County Visitors Bureau, Chapel Hill, NC

Managed and performed all communications functions including gaining positive exposure and recognition for the destination in local, regional and national press, overseeing production of Bureau publications, providing marketing and public relations assistance for local events, hosting press tours, managing an image bank, developing web site, and providing assistance to the Bureau staff in writing and composing needed copy for proposals, media inquiries and advertising.

Administrative Assistant

(July 1992 to July 1996) Chapel Hill/Orange County Visitors Bureau, Chapel Hill, NC

Performed general office duties. Assisted in development of communications pieces, including calendar of events, informational brochures and press kits. Assisted with marketing and promotion for local events. Assisted with development and implementation of special projects including a hospitality education program, familiarization tours and press tours.

University of North Carolina at Chapel Hill

Bachelor of Arts, Journalism – Advertising, Secondary Concentration in Sociology

June 1992

American Marketing Association (February 2004 to Present)

International Association of Business Communicators (July 1994 to Present)

Public Relations Society of America (August 1998 to Present)

Toastmasters International (October 1996 to March 1998) - Amy is a Competent Toastmaster (CTM)

American Wine Society (January 2004 to January 2006)